Juliet Thompson Hochman

Juliet grew up in New England, playing lots of different sports, finally settling on field hockey, basketball and rowing in high school. Spending more time in the boathouse than in class in college, Juliet learned a tremendous amount about teamwork and leadership and was a keen observer of her coach’s approach to building a nationally ranked rowing powerhouse. After college, Juliet started a nonprofit that recruited college athletes to coach in South Africa’s black townships, applying a principle that has resonated across the pursuant four decades: Sport offers the opportunity to set goals, take risks, raise self-esteem, teach leadership, build community and support others. The program in Cape Town’s black townships expanded nationally and into five southern African countries.

“Sports can transform lives. I don’t care who you are. A housewife from Iowa, a kid from South Africa’s black townships, a girl on the Northern Cheyenne Indian reservation, or a gifted NCAA athlete. Sports empowers, ignites, builds community, instills confidence, crosses barriers and offers a level playing field. Sports is for everyone.”

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From South Africa, Juliet went to business school; married; worked with refugees on the North Korean-Chinese border; raised two sons and three dogs; enjoyed stints at Nike, Mercy Corps and Friends of the Children; moved her family 5 times across 24 times zones to support her husband’s career; served on school and non-profit boards; coached four different youth sports; learned Dutch; started a blog, a travel service and a consulting practice; built a career as a project manager at Zoom, Nike and Infinity Images; and announced the Opening Ceremonies for the 2014 World Rowing Championships in Amsterdam.

In 2014, Juliet returned to competitive sports, first as a tennis player and then as a triathlete. She quickly remembered how much she loved racing and competing, both as an athlete and as a mentor and coach. In 2017, Juliet started the BATWomen, a high performance women’s triathlon team, in Portland. Excited to take it one step further, Juliet earned her USAT Coaching Certification while working as a consultant on new business development and operations for LifeSport, a coaching company in Canada. She now coaches full time for LifeSport Coaching, working with athletes all over the world.

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“I understand the importance of balancing life, family, work and training; one of my value-added offerings as a coach is helping athletes figure out how to fit workouts into their busy schedules. I believe anyone can find success in triathlon. I love leveraging my experience as a lifelong athlete at multiple levels to help newcomers to triathlon fall in love with the sport and to support veterans in reaching their goals.”


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  • 2016 - 2022 All-American

  • 2017 Duathlon National Champion

  • 2017 Duathlete of the Year

  • 2019 Triathlon National Champion

  • 2019 Aquabike National Champion

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  • 2017 Duathlon AG World Champion-Sprint

  • 2017 Triathlon AG World Championships - 3rd in Olympic

  • 2022 Triathlon AG World Champion-Sprint and Mixed Team Relay 

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  • 2018 70.3 Victoria and Canada AG Champion

  • 2021 70.3 St. George, Oregon and North America AG Champion

  • 2021 70.3 AG World Champion

  • 2022 70.3 Oceanside + Oregon AG Champion

  • 2022 70.3 AG World Champion

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  • 1988 U.S. Olympic Team – Rowing

  • 1987 U.S. National Team – Rowing

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  • USATriathlon Level 1

  • USRowing Level 2

  • US Masters Swimming Level 2

  • Training Peaks Level 2

  • Ironman Certified Coach

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  • B.A. Harvard University

    • Athlete of the Year

    • Harvard Hall of Fame

  • M.B.A. Stanford University